Difficulties
Although the idea of creating a site for food delivery is a simple idea, this is what made it difficult. The simple and easy design required detailed research to understand the exact needs of the users.
We found that users who were given too many options, had trouble deciding and would retreat to places they know. On the other end, users who didn’t have enough choice would get frustrated and want to leave the app altogether.
During the design studio, we had an idea of a “Napita community”. A feed where you could see the places other people had eaten or where they had reviewed. Due to the time constraints, we could not build that into this version of the site.
Next Steps
Due to the time constraints we did not get to explore the connectivity between the Napita blog and the platform. Going forward I would want to explore the user journeys from the discovery phase to delivery.
Further work could be done on the Idea of a Napita feed (an idea from the design studio).
Software used: Sketch, Adobe Suite, Miro, Keynote, Principle
Reflection
It was great to work with a client to achieve not only the goals of the user but also the goals of the client. I was nervous at first, but the client was great and understood the value of user-centred design.
"He went beyond the brief, and the deliverables were top quality, meeting our demands and offering a new perspective on our product. James appeared as a natural leader. I am convinced he is a team player and will be a great asset to any team. I hope I'll be able to work with him again in the future."
Guillaume Cribier (Founder, Napita)